Once you get into the world of SEO, you’ll learn that small improvements can make a big difference. If you aren’t sure how to do SEO, this article can help you see how to boost your site rankings and jump to the front page.
Use keyword-friendly anchor text for links between pages on your website. “Click here” is not a good anchor text term, and will have a negative impact on the results in a search engine. Good keywords in your anchors will get you noticed by the spider crawlers.
Look at the source codes on other sites. This is completely public, and can give you some clues as to their primary keywords. While you shouldn’t copy them all the way, it can inspire you to figure out new ways to do things.
Search Engines
Use descriptive title tags so that the search engines can easily find and read your content. Keep your text down to 60 characters or less, since many search engines cut off the content at that point. Words past the 60-character point also tend to matter less to search engines.
Each page should revolve around a specific subject. Don’t overload every page of your website by promoting every product on each page. It confuses clients and prevents them from returning. A single-focus page yields much better results.
Including relevant keywords in your webpage’s URL will help it be more easily identified by search engines. If the page URL contains things people aren’t likely to look up, the page isn’t likely to get a high ranking. By including keywords in your URL you will have a huge boost in search engine rankings.
Many website owners forget to proofread their content. Make sure your website is readable by both man and machine. If you have spelled keywords the wrong way or you have errors on your site, the search engine will not include you.
Create a site map that includes your keywords. This is the best way to let viewers traverse your sites, and it also provides a good starting point for search engine optimization. Site maps are also useful indexing tools for search engines, as accessibility is a highly desirable trait.
Don’t just make a wall of links on a page. Adding links into your content makes them part of your page and easy to use. Link pages don’t offer much to a human visitor, and search engines respond poorly to them as well. You will appear to know what you are doing if all of your information is relevant.
Sharing a proxy with a site that is flagged or banned is not a good idea. If your IP is the same or similar to one on a spam blacklist, your site may be penalized, or in some cases not indexed at all.
Do not publish an article more than once on your site. Google can see this and think you want the system to get cheated, and the page rank you have can go down a lot. You should also not have anyone link to two separate pages within your site for duplicate content because this can also affect your search engine ranking.
Search engine bots look for new material on sites, so a consistently updated blog is a great method for giving them an excuse to look at your site. Write quality content that people will want to share. Once your content is share, you can expect additional visitors to your site.
Be sure you check out what headers are getting sent by the server along with the site pages. Free tools can help you, so it is important to take advantage of them. You don’t want to have visitors click on links only to find error messages.
You can attract visitors with free giveaways and contests, but be sure you’re following all the rules and regulations in your area. Look at how competitor’s have their contests.
Make sure to only use high quality links to bring traffic to your site. Avoid directories that list outdated sites or those that are not designed well. You need to be aware of who you get involved with.
Getting your site set up for numerous search engines is a good way to start the process of getting noticed. You can find the link for site submission on the page of each search engine. Use strong descriptors and relevant keywords so you site it properly categorized.
Put links in your website to get better search results. This will help you get a higher ranking. Avoid using keywords that are generic. Work on ensuring their uniqueness.
META description tags should be unique for each page. If you create the same description tag for each page, you will risk lowering your search engine ranking.
Video content, though useful to your website, will not help your website get ranked, as crawlers cannot see it. If your site does contain a lot of videos, you should implement a site-map that lists exactly what videos your site has. This allows search engines to index the video descriptions.
Your ultimate goal is to have each of your sites rank on the first page of the search engine results pages. It can be tough to achieve this goal these days, but the advice in this article can give you a real leg up on the competition.